My research examines consumer decision-making in sustainable fashion and digitally transformed retail environments.
My work uses quantitative, qualitative, mixed-methods, and review approaches to examine how changing retail systems, emerging technologies, and circular fashion models reshape consumer decision-making and sustainable consumption.
Journal articles
Book Chapter
Liu, S. (2019). Case Study: Shanghai Tang. Research on Chinese Clothing Brand and Consumption Behavior - Case and Empirical Study. China Textile & Apparel Press.
Peer-Reviewed Conference Proceedings
1. Liu, S., Lang, C., & Jiang, Z. (2026). The Role of Digital Fashion in Promoting Sustainability by Curbing Physical Fashion Consumption: A Conceptual Model. The American Collegiate Retailing Association (ACRA), Pomona, CA.
2. Liu, S., & Mamp, M. (2026). Symbolic Sartorialism: A Wedding Pao (Changyi) of the Qing Dynasty, China. The Costume Society of America (CSA), Charlotte, NC.
3. Liu, S., & Mamp, M. (2026). Digital Cataloging for Cultural Heritage Preservation: An Object-Based Approach. Fashion & AI × Policy Symposium, Louisiana State University.
4. Zhao, R., Liu, C., Mamp, M., Liu, S., & Strzynski, M. (2026). Beyond Glamour: The Hourglass Silhouette and the Illusion of Diversity in Oscar Red Carpet Fashion. The International Textiles and Apparel Association (ITAA). Jacksonville, FL.
5. Liu, S., & Liu, C. (2025). Bridging Resale and Reduction: Investigating How Acceptance of Pre-Owned Fashion Deters New Purchases. The International Textiles and Apparel Association (ITAA). St. Louis, MO.
6. Liu, S., Lang, C., & Liu, C. (2025). Harnessing Blockchain for Transparency and Sustainability in the Fashion Industry: A Systematic Review. The International Textiles and Apparel Association (ITAA). St. Louis, MO.
7. Liu, S., & Lang, C. (2025). Survival Dynamics of Small Offline Apparel Businesses in China: Exploring Business Strategies and Consumer Perceptions. The International Textiles and Apparel Association (ITAA)/Korean Society of Clothing and Textiles (KSCT) Joint Symposium, St. Louis, MO.
8. Liu, S., & Liu, C. (2024). Mapping the Digitalization Across Fashion Value Chain: A Meta-Analysis of Applications, Challenges, and Opportunities. The International Textiles and Apparel Association (ITAA). Long Beach, CA.
9. Liu, S., Lang, C., & Liu, C. (2024). Forming Sustained Consumption: Examining Young Consumers’ Post-Purchase Behavior of Secondhand Clothing. The International Textiles and Apparel Association (ITAA). Long Beach, CA.
10. Liu, S., & Lang, C. (2023). Surviving the Double Pressure: Strategies for Small Traditional Fashion Businesses in China Amidst E-commerce and COVID-19 Challenges. The International Textiles and Apparel Association (ITAA). Baltimore, MD.
11. Liu, S., Lang, C., & Liu, C. (2023). A Meta-Analysis of Fashion Resale in China: Why It Is Lagging Behind? The International Textiles and Apparel Association (ITAA). Baltimore, MD.
12. Liu, S., Liu, C., & Lang, C. (2023). Fashion Resale in China: An Investigation from a Seller’s Perspective. The International Textiles and Apparel Association (ITAA). Baltimore, MD.
Peer-Reviewed Design Exhibitions
1. Liu, S. (2026). Louisiana Swamp. Fashion & AI × Policy Symposium, Louisiana State University.